Campaign for Madrid City Council that aims to reduce single use plastic in stores and markets across the city. The campaign targets more than just the consumer, it also incentivizes fresh and bulk markets to shift their plastic usage.

With black & white silhouette illustrations, the campaign shows the variety of reusable objects you can use to buy on the markets without targeting specific companies or brands to keep the message positive. In doing this, we help citizens quickly identify the alternatives to plastic usage, regardless of the brand they purchase or consume. A simple, but bold approach within all elements of the campaign allows for accessibility to the concept for all viewers.